Contact

Motion Design
Systems

Welcome to the hub for motion design system. Here, you can
have access to information and projects to inspire you in creating
and implementing motion design systems.

Welcome to the hub for motion design system. Here, you can have access to information and projects to inspire you in creating and implementing motion design systems.

Read more
Why consider Motion Systems?
Components of a Motion System
setting up a Motion System

Motion Systems

A motion system is a set of rules that determines how motion design is done for an entity. It is a systematic way of organizing and implementing motion graphics and animations. A motion system can include things like:

 

  • A set of guidelines for the style of motion graphics and animations, including things like color palette, typography, and animation style.
  • A set of rules for how motion graphics and animations are used, such as how they are integrated with other elements of the design, such as text and images.
  • A process for creating motion graphics and animations, from the initial concept to the final product.
Discover

Why consider Motion Systems?

A motion system can be used to create a consistent and cohesive look and feel for an entity’s visual identity. It can also help to ensure that motion graphics and animations are effective and engaging.

Here are some of the benefits of using a motion system:

  • Increased consistency: A motion system can help to ensure that all of an entity’s motion graphics and animations are consistent in style and tone. This can create a more professional and polished look and feel.
  • Improved efficiency: A motion system can help to streamline the process of creating motion graphics and animations. By having a set of established rules and guidelines, designers can save time and resources.
  • Enhanced effectiveness: A motion system can help to ensure that motion graphics and animations are effective and engaging. By following a set of established principles, designers can create visuals that are more likely to capture and hold viewers’ attention

Components of Motion Systems

 
 

Timing:

The speed at which motion occurs is an important element in creating a sense of rhythm and flow. Guidelines should be established for the minimum and maximum duration of animations, as well as the pacing of motion within a sequence.

 
 

Easing:

The rate at which motion accelerates or decelerates can also affect the overall feel of an animation. Guidelines should be established for the type of easing to use, as well as the amount of easing to apply.

 
 

Transitions:

The way in which one animation transitions into another can be a powerful tool for creating visual interest and storytelling. Guidelines should be established for the types of transitions to use, as well as the timing and duration of transitions.

Motion Design System Templates

Editable templates can be a valuable resource for clients, allowing them to create their own animations without having to start from scratch. Templates should be created for common animation tasks, such as creating animated logos, transitions, and call-to-action elements.

Motion Design System Asset Libraries

Repositories of reusable assets can save time and effort when creating motion graphics. Asset libraries should include animated icons, transitions, and other motion graphics elements that conform to the motion design system. This makes it easy to maintain a consistent look and feel in motion across various touchpoints.

In addition to the above, a motion design system may also include the following elements:

  • Brand guidelines: These guidelines should define the overall look and feel of the motion design system, including the use of color, typography, and imagery.
  • Style guides: These guides should provide more specific information on how to use the motion design system, including tips on creating effective animations and transitions.
  • Documentation: This documentation should provide a comprehensive overview of the motion design system, including all of the guidelines, templates, and asset libraries.

By following a well-defined motion design system, brands can create consistent, engaging, and visually appealing motion graphics that help to communicate their message effectively.

 

Steps to setting up a Motion System

Study the brand.

This can be done by visiting the brand's website and social media channels, as well as reading through their marketing materials. Take note of the brand's colors, fonts, and overall style. What are the brand's values? What kind of personality does it have?
Direction Arrows
Step 01

Review the existing brand guidelines.

If the brand has existing brand guidelines, review them carefully. These guidelines will provide you with a framework for creating your motion system. Make sure that your motion system conforms to the existing visual guide.
Direction Arrows
Step 02

Build out words and phrases that describe the brand.

This will help you to interpret the brand into motion. For example, if the brand is described as "modern" and "sophisticated," you might use smooth, flowing animations. If the brand is described as "fun" and "energetic," you might use more playful, bouncy animations.
Direction Arrows
Step 03

Test designs and animations

Once you have a few ideas for your motion system, test them out with different designs and animations. See what works well and what doesn't.
Direction Arrows
Step 04

Build a guide for how these animations should be used

Once you have a final motion system, create a guide for how it should be used. This guide should include information on the different types of animations, how to use them, and when to use them.
Step 05
Mov

hello@themotionsystems.com

Twitter Instagram Linkedin